Should I use AdSense?
Once the ad code is inserted in your site, you are ready to earn money with AdSense. In practise, there is just one little problem for most small websites: to earn money with any kind of ad type you need traffic on your website.
This is the point where I normally stop new publishers who ask me for consulting. You are just building your content and reputation, have to fight for every newsletter subscription and the absolute traffic is below 10.000 pageviews a month. In this situation you should consider waiting with ads on your website. They might not only drive potential visitors away, but you also need time to manage and optimize your ads. Are there exceptions? Yes, there are. You will know when you see one.
How much can I earn with AdSense?
AdSense earning examples
The answer to how much AdSense finally pays you depends on many variables. Still, the most important is the content on your website. Still, this is not a very specific answer to your question. Neither Google nor most publishers like to publish numbers on how much they earn with AdSense. I also won’t publish my clients’ income reports and their name so blank in this article. Sorry for that.
Still, there are some numbers I found thanks to Peer Wandiger, a German blogger who publishes monthly reports on incomes gathered from various sites. I took the following examples from his review in September 2013.
$48/ 1000 visits
The first impressive number comes from Pat Flynn, the owner of SmartPassiveIncome. In his own September report he stated that his niche site SecurityGuardTrainingHG.com generates $1,466.33 in revenue with 800 to 1,000 visits per day. This is about $48 per 1000 visits and is a very respectable number for such a niche site.
Other ad networks beyond AdSense
A great example of the chance for ad diversity is the income report of pinch of yum. Here, AdSense has the smallest income from an ad network. They seem to be more successful with the use of BlogHerAds. If you are more familiar with AdSense and ready to go a step further, there is probably also an ad network better suited for you.
Also moms-make-money.com earns more from other ad networks and income sources than from AdSense. Still, $272.82 for 158,710, which seems to be page views, is not bad at all considering the fact that you hardly notice the ads from Google.
Some general AdSense benchmarks
Even though I can’t state detailed income reports from my clients, I would like to give you a general benchmark of how much AdSense pays you when you use it on your website. I already summed up the 3 rich media banners you are allowed to use as well as link banners and the Google search on your website. Of course, your income is also highly dependent on the size and placements of the ads, but you will see there is a wide range of income possibility.
$0,25 – $3 RPM for unspecific, generic content
When you are running a forum, social network or directory of non-business information, chances are your AdSense income might not jump over $3 per 1000 page impressions. This is due to either ad blindness of returning visitors or information, that isn’t connected with products and won’t attract visitors eager to buy anything. Even affiliate programs might not really work here.
$1 – $10 RPM for content-rich sites, e.g. blogs
Content-rich sites like blogs should perform better with AdSense. How much AdSense pays does still depend on your niche and how you implement the ads, but a high frequency of new visitors and placement close to the main content will lead to a decent income. If you have a higher amount of traffic you might want to try other ad networks, affiliate programs and split tests.
$10 to a lot more for product-related sites
This is no surprise. If you are running a product-related website, like a blog about products and services, review products or a business directory, your income from AdSense, but also other sources should be the highest. But don’t think you are the first to have this idea